An introduction to ROKA Performance Apparel and Equipment
A name that has been on our radar and is quickly gaining traction is ROKA. They have their eyes set on becoming the world’s top performance brand. Let’s take a step back and find out how ROKA began.
ROKA Co-Founder’s Rob Canales and Kurt Spenser swam collegiately at Stanford University. They were not the biggest or fastest on the squad which lead to spending many hours of practice mastering various strokes and techniques. The one thing they felt needed the most improvement were their wetsuits.
During their first IRONMAN, they had the feeling they would do great with all their training and expensive gear. It turns out that the wetsuits slowed them down, caused them to exert more energy and had many design flaws. Canales and Spenser were hungry to find a wetsuit that made no compromises in the areas of performance and style.
Fast forward a few years and the former swimmers were in their garage in Austin, Texas designing wetsuits that would soon change the performance industry forever. The partners wanted to design the ultimate performance apparel and equipment to help all athletes unlock their full potential.
ROKA Golf is just one of the newest expansions for the Dallas based company. As mentioned earlier, ROKA golf sunglasses have already won multiple awards. Golfers will appreciate the stylish, ultralight and durable ROKA sunglasses that will keep them looking and playing their best on and off the course.