An introduction to ROKA Performance Apparel and Equipment

GLT Content Writer & Developer
  • Author: Akhil Patel
  • GLT Content Writer & Developer
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ROKA golf

A name that has been on our radar and is quickly gaining traction is ROKA. They have their eyes set on becoming the world’s top performance brand. Let’s take a step back and find out how ROKA began.

ROKA Co-Founder’s Rob Canales and Kurt Spenser swam collegiately at Stanford University. They were not the biggest or fastest on the squad which lead to spending many hours of practice mastering various strokes and techniques. The one thing they felt needed the most improvement were their wetsuits.

During their first IRONMAN, they had the feeling they would do great with all their training and expensive gear. It turns out that the wetsuits slowed them down, caused them to exert more energy and had many design flaws. Canales and Spenser were hungry to find a wetsuit that made no compromises in the areas of performance and style.

Fast forward a few years and the former swimmers were in their garage in Austin, Texas designing wetsuits that would soon change the performance industry forever. The partners wanted to design the ultimate performance apparel and equipment to help all athletes unlock their full potential.

ROKA sunglasses
Roka Golf sunglasses provide superior comfort and performance.

Not only have ROKA taken performance design innovation to the next level, they have disrupted a highly monopolistic market in the process. The partners didn’t stop at wetsuits, they have expanded their portfolio in areas such as triathlon apparel, goggles and award-winning golf sunglasses. ROKA prides itself on utilizing state-of-the-art performance materials and their many patents.

ROKA Golf is just one of the newest expansions for the Dallas based company. As mentioned earlier, ROKA golf sunglasses have already won multiple awards. Golfers will appreciate the stylish, ultralight and durable ROKA sunglasses that will keep them looking and playing their best on and off the course.

ROKA have not only designed world class products, they have proved themselves in actual competition. Athletes such as Javier Gomez, Gwen Jorgensen and Jesse Thomas have combined to win various Olympic medals and world championships.

ROKA offers products with the performance demanded by elite athletes, but with style even the most novice athlete can appreciate. Whether it’s Roka golf sunglasses staying in place throughout the swing or cycling and triathlon apparel winning around the world on the back of ROKA’s top athletes, it’s clear ROKA’s hype is no coincidence.   

Stay tuned for more articles on ROKA Golf products.

ROKA golf