Cobra Golf likes to position itself as a young, innovative and exciting brand, and the striking black and yellow design of its new driver for 2019 will certainly reinforce that image.
But more importantly, the King F9 SPEEDBACK driver comes with a host of design features which Cobra calls “the ultimate formula for speed”.
Key to the new design is the combination of a lowered center of gravity and advanced aerodynamics to maximize clubhead speed.
The clubhead shape incorporates a tail, raised skirt and crown, and a rounded front perimeter which together minimize drag. These features are offset by weighting the club head to lower the center of gravity, thereby allowing for a high spin rate and launch angle if desired by the player.
Cobra claims that this unique SPEEDBACK technology delivers an optimum combination of speed, distance and control which has never previously been available.
For even more speed, the clubhead crown contains a higher proportion of carbon fiber for an exceptionally light construction
And while most of today’s drivers come with hand polished clubfaces, the King F9 uses a precision computer controlled (CNC) milling process which is said to ensure the thinnest and hottest face possible for maximum energy transfer between club and ball.
Like some other drivers, including its predecessor, the Cobra F8, the clubface also incorporates some subtle variations of loft to help compensate for off-center strikes.
Putting it to the Test
So as always, the techno-marketing speak sounds great, but what do we know so far about how the club performs?
Speed and Distance
Hard data is necessarily limited for a club not due for release until 18 January 2019, but early anecdotal evidence suggests that the F9 makes good on its claim to produce excellent speed and distance.
And this should not be surprising as the clubhead is said to be some 12% aerodynamically superior to the F8, and 10 grams lighter than most of its competitors.
But perhaps almost as important as speed for most golfers are such factors as spin, control and launch angle; and in this respect the F9 should also score well.